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“Everyone is different and each person needs a customized approach to achieve their dream hair.”
Rudy Pena
Colorist, Curl and De-Frizz Specialist
After meeting Julien and Suelyn Farel through his private black car company, Rudy Pena learned about the Farel family and their salon business. Julien recognized Rudy’s potential and offered him a position at the Julien Farel Salon. Learning from a strong coloring team, he was immersed in the Julien Farel color techniques and gained a strong knowledge in color correction, natural balayage and vibrant colors. A homegrown Julien Farel colorist, he developed an expertise in hair treatments and his key to success was listening to his clients. After countless keratin treatments, he heard all of his clients’ feedback and customized each treatment to his clients’ needs. He wanted to create something different that didn’t have the negative side effects that keratin treatments had on the hair. This is when the Zero Frizz Quickie Treatment was born, currently known as the Power De-Frizz. Julien acknowledged that this was a game changing treatment and put the Zero Frizz Quickie on the salon menu. With a results-driven mentality, he specializes in combining different treatments and techniques unique to each client. He continues to break the barriers between the current and desired hair texture through innovation and high quality products.


  • Anti-Frizz
  • Balayage
  • Color Correction
  • De-Frizz Quick Treatment
  • Gloss
  • Highlights/Lowlights
  • Keratin
  • Red